7 best AI visibility audit tools in 2026 (comparison)

Cyril Cretin
Founder RadarLLM.ai
The AI visibility market is booming in 2026, but it remains fragmented. Dozens of tools promise to measure your presence on ChatGPT, Gemini and Perplexity. The problem: most monitor, very few fix. Here’s our honest ranking of the 7 best tools, from enterprise to SMB.
For this comparison, we evaluated each tool on 5 criteria: AI engine coverage, technical audit depth, fix file generation, pricing model, and value for money for SMBs.
The 7 best tools ranked
1. RadarLLMOur pick
$49-199 one-time“The AI audit that fixes, not just measures”
Best for: SMBs, freelancers and agencies wanting immediately actionable results
2. Otterly.ai
$29-989/month“Daily AI search monitoring for agencies”
Best for: Agencies managing multiple brands needing daily tracking
3. Profound
$99-$399+/month“Enterprise AI visibility intelligence”
Best for: Fortune 500 companies and enterprise marketing teams
4. Peec AI
€89-499/month“Brand sentiment tracking across AI engines”
Best for: Mid-market brands tracking their AI reputation
5. HubSpot AEO Grader
Free“Free baseline diagnostic to get started”
Best for: First-time assessment, HubSpot users
6. LLMrefs
Freemium“Affordable AI keyword tracking”
Best for: SEO professionals adding AI tracking to their existing stack
7. Semrush AI Toolkit
+$99/month“AI add-on for the Semrush SEO suite”
Best for: Existing Semrush users wanting to add the AI layer
Summary comparison table
| Tool | Pricing | Fix Files | AI Engines | Best For |
|---|---|---|---|---|
| RadarLLM | $49-199 one-time | ZIP included | 4 | SMBs, freelancers |
| Otterly.ai | $29-989/mo | No | 6+ | Agencies |
| Profound | $99-399+/mo | No | 10+ | Enterprise |
| Peec AI | €89-499/mo | No | 5+ | Mid-market brands |
| HubSpot AEO | Free | No | 0 | Discovery |
| LLMrefs | Freemium | No | 10+ | SEO pros |
| Semrush AI | +$99/mo | No | 4+ | Semrush users |
Our verdict
Most tools in this comparison monitor your AI visibility. That’s useful, but not enough. Knowing you’re invisible doesn’t make you visible. RadarLLM is the only tool that audits AND delivers deployable fix files (robots.txt, llms.txt, JSON-LD, meta tags) in a one-time payment, no subscription.
For agencies managing multiple brands with daily tracking needs, Otterly.ai is an excellent complement. For enterprise teams with compliance requirements, Profound remains the reference. And for a free first assessment, HubSpot AEO Grader gets the job done. But if you want a full audit with ready-to-upload fixes, RadarLLM offers the best value on the market.
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