All key terms for SEO, AEO, GEO and AI visibility explained simply
Answer Engine Optimization — the practice of structuring your content so it gets selected as a direc...
Generative Engine Optimization — strategy aimed at maximizing how often your brand is cited and reco...
Expertise, Experience, Authority, Trust — the four criteria Google and AIs use to evaluate a website...
Large Language Model — large-scale language model (ChatGPT, Gemini, Claude, Perplexity) capable of g...
Text file placed at a website's root that describes the site to AI models: business activity, main p...
Directive file that tells indexing robots which parts of a website they can or cannot crawl.
AI-generated summaries displayed by Google at the top of search results, synthesizing information fr...
Structured data vocabulary (JSON-LD) that helps search engines and AIs understand a web page's conte...
Measure of how often and how well a website is mentioned in generative AI responses.
Score out of 100 that measures a website's readiness to be visible and cited by artificial intellige...
OpenAI's web crawler used to feed ChatGPT with fresh data.
Exact quote from an AI's response when it mentions (or doesn't mention) your website in its answers.