RadarLLM vs HubSpot AEO Grader: free vs full audit
Cyril Cretin
Founder RadarLLM.ai
HubSpot launched its free AEO Grader, a tool that scores your brand out of 100 by analyzing its presence on ChatGPT, Perplexity and Gemini across 5 dimensions: sentiment, presence quality, brand recognition, share of voice and market position. It’s a great starting point. But the tool stops at the diagnosis.
A thermometer tells you that you have a fever. A doctor tells you why and prescribes a treatment. HubSpot is the thermometer. RadarLLM is the doctor.
What HubSpot AEO Grader does
HubSpot’s AEO Grader is 100% free and requires no signup. You enter your brand name, industry and country. The tool queries ChatGPT, Perplexity and Gemini then gives you an overall score out of 100 based on 5 dimensions.
Sentiment — how AIs talk about your brand (positive, neutral, negative).
Presence quality — the depth and accuracy of responses about you.
Brand recognition — do AIs know your name?
Share of voice — your visibility compared to competitors.
Market position — where AIs place you in your industry.
It’s a well-designed tool, integrated into HubSpot’s CRM ecosystem. Ideal for getting a first snapshot of your AI visibility in 60 seconds.
Where HubSpot stops and RadarLLM starts
The AEO Grader gives you a score. But it doesn’t tell you what to do concretely to improve it. It doesn’t analyze your robots.txt, doesn’t check your JSON-LD schemas, doesn’t generate an llms.txt file, doesn’t crawl your pages one by one. It’s a surface-level diagnostic.
RadarLLM goes much deeper. Here’s what you get on top:
1. Full technical audit
Page-by-page crawl with Playwright. Analysis of robots.txt (GPTBot, ClaudeBot, PerplexityBot allowed?), sitemap, HTTPS, meta tags, image alt, Schema.org.
2. Fix files in a ZIP
A custom-generated llms.txt, corrected robots.txt, optimized meta tags, ready-to-paste JSON-LD schemas. Not just a score: files to upload.
3. Professional PDF report
Overall AI-Ready score /100, detailed scores per module (Performance, SEO, LLM, AEO, GEO, EEAT), raw AI verbatims, 10 prioritized recommendations.
4. EEAT analysis
Expertise, Experience, Authority, Trust — the 4 pillars AIs use to decide whether to cite you. HubSpot doesn’t cover this dimension.
5. Re-audit at D+30
The Expert tier includes an automatic re-audit 30 days later to measure your progress. HubSpot offers no time-based tracking.
6. Prioritized action plan
Each recommendation is ranked by Impact, Effort and Timeline. You know exactly where to start.
Detailed comparison
| RadarLLM | HubSpot AEO Grader | |
|---|---|---|
| Price | From $24.50 (launch) | Free |
| Depth of analysis | 6 modules (Perf, SEO, LLM, AEO, GEO, EEAT) | 5 dimensions (sentiment, presence, brand, voice, market) |
| Fix files | ZIP included (llms.txt, robots.txt, schemas, meta tags) | No |
| PDF report | Full report + verbatims + recommendations | No |
| Schema.org analysis | FAQ, Organization, Article, Person — detected + generated | No |
| robots.txt audit | 8 AI bots checked + corrected file generated | No |
| llms.txt generation | Custom (industry + pages) | No |
| EEAT analysis | 4 detailed sub-scores (Expert tier) | No |
| Re-audit | Automatic D+30 (Expert tier) | No |
| CRM integration | No | Yes (HubSpot CRM) |
The best approach: use both together
HubSpot and RadarLLM are not competitors. They’re complementary. Here’s the optimal strategy:
Run HubSpot’s free AEO Grader to get your baseline score in 60 seconds.
If your score is below 70/100, run a RadarLLM audit to identify the precise technical causes.
Upload the fix files from the RadarLLM ZIP (llms.txt, robots.txt, schemas).
Apply the prioritized recommendations from the PDF report.
Re-test with HubSpot AEO Grader to measure the score progression.
The AEO Grader is the thermometer. RadarLLM is the doctor. Both have their place in your AI visibility strategy.